Sahm Adrangi is the founder of Kerrisdale Capital management which was started in the year 2009. The company’s main agenda is to concentrate on long-term investments and special situations that are event driven. Sahm Adrangi became famous after launching his business as he was known to uncover deceitful Chinese companies. Under his management, the company does research in industries which deal with mining, biotechnology and telecommunications. On 5th March 2018, Sahm Adrangi had a presentation at Kase Learning Conference on ad fraud. This is what he had to say.
My name is Sahm Adrangi and I work with Kerrisdale Capital. Kerrisdale , started as an activist group when we did research on Chinese companies that were fraudsters. We have been around for nine years now and we are currently managing around $180,000,000. Once we carry out research, we share it in a number of ways. You can visit our web at carrousel cat dot com and subscribe so you can be able to view and review our research. We post on other platforms like twitter where we have approximately 25000 followers
Part of today’s topic will something we have been dealing with for the last two months. The market price for the land being published by St, Joe developer might actually be double of what the real price should be. Add fraud is also one topic of interest. Mostly, in add fraud we find that most of the things being published for sale in the market should actually be cheaper than what is being published. Basically, what is ad fraud?
Let’s assume that you are Coca-Cola or Kellogg’s and you wish to use $ 25000 in advertising online. If your ads are posted on a bogus website which in actual sense is not being seen by people but rather seen by computers, well that is ad fraud and it is really on the rise. Hackers have designed bots and botnets which are the ones clicking the ad making it seem like it is being viewed by humans. In such case, your, Kellogg or Coca-Cola prospective buyers will not be able to view your supposed advert. If the ad fraud continues, I Sahm Adrangi assures you that willing buyers will lose interest in viewing online advertisements. This will be a very big blow to business owners and legit publishers.